This week we focused on advertisement analysis and media bias. We discussed bias in terms of two newspaper articles from different papers covering the same topic. We selected these articles from the databases Lexis/Nexis Academic and Infortrac Custom Newspapers. We were able to limit our search by day and we were able to select newspapers as well. We discussed what media bias is and what scholarly research aims for new also talked about point of view and the anti-thesis. The goal is for your scholarly research to be unbiased. You do this by objectively researching information that will support your hypothesis. Also, by balancing your paper with both primary and secondary sources of information you are creating a document that is relevant and timely. It is important to use only scholarly sources. We reviewed some databases that provide full text to thousands of scholarly journals. Finally, we evaluated several ads from various magazines and interpreted them. We discussed propaganda and its relationship to advertising.
Next week we will begin to formulate and learn about thesis statements and their purpose in research.
